Greg's auteur presentation

S1 Auteur Presentation - Jonathan Glazer

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Charlie's auteur presentation

S1 Auteur Presentation - Jonathan Glazer

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S1 Music Video Analysis - Goodwin

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alice's auteur presentation

S1 Autuer Presentation - Spike Jonze

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Editing

We need to make sure our footage follows a clear narrative as well as incorporating lip syncing.Our editing so far has been for the rough cut, so we have just been cutting clips to the beat and we will go over later to make it smooth together.We want to create a flow with our images and the music, this will make the music video more effective to the viewer.

This is the Kooks video for Naive.This music video follows the editing we want to achieve for our music video, its slow cutting but really works well.



The Kooks Naive

Ulli-Bulli | MySpace Video

Filming Completed

Our filming on Saturday went successfully, we arrived at midday in Scalford, Melton Mowbray and filmed until seven. We struggled a bit with lighting as we had to go from natural to artificial throughout the day. We completed our footage using one tape but found towards the end we had ran out of space and therefore had to film over some of our footage.

We constantly referred back to our storyboard and decided to film in order of it, once we had all of the narrative footage we filmed some lip syncing in the cellar which wasn't originally in our story board but worked very well. Once we had completed lip syncing we filmed some extra footage of objects in case we needed some extra footage. It's good that we chose to do this since shots such as the close up of the chimer in the grand father clock are very strong.

Teacher Feedback on Blog and Pitch

Your pitch was excellent and had a really strong consideration of the mise-en-scene you are hoping to create and you had clearly thought about how to incorporate a variety of shots, which is essential for maintaining the viewers attention. I really like the hide and seek theme to the narrative, it fits perfectly with the song. I do think it is important to incorporate more opportunities for lip synching. It was clear from your pitch that you have done a considerable amount of planning.
Your blog is looking good but there is still room for improvement if your blog is to accurately reflect the grade you currently deserve. You must all upload the Goodwin and Auteur presentations that we did in the first few weeks, include a description of the task before uploading the presentations and don't forget to tag them correctly.
You also need to include some context and analysis of the images you have researched as inspiration for the digipak and magazine ad - what is it you like about them, what are the conventions of these products, what is effective, what doesn't work so well etc?
In addition some visuals to illustrate the props list would further enhance your blog.
It is also really important that your blog illustrates development of your ideas for your digipak and your magazine advert too so you need to sketch out those ideas and blog them too.
Good work so far, keep going.

Location shots

We photographed our locations as the stills may be useful for our digi-paks or the magazine ads and also so that we could plan thoroughly and use the space well. These locations are all in Charlies Grandparents house which has two floors and various rooms full of interesting objects. Our animatic uses alot of these areas so it was very successful.

This is the landing of the first floor, we used this area for the ghosting idea, and also for alot of the shots where the girl and boy pass one another ^

This is a bedroom on the first floor, we used this room for a lot of the hide and seek ideas for back up footage and also when Greg opens the cupboard ^

This room was used quite a lot throughout our filming, both in match-on-action where Greg looks under the bed and also when he sees the door trying to be opened ^

The bathroom is where we used the mirror, it was good because it is quite a light room, also Charlie filmed herself lip syncing sat in the chair to the left ^

This is the mirror used during the introduction of Charlies character, situated on the second floor of the house ^

The attic was full of old boxes and unused objects which had a strong mise en scene, we used this footage at the end of our rough cut and kept some for the end of our final music video ^
This is the main bedroom, it is used when the girl is looking under the bed and the bright light filters it ^
The shot of Greg's lip syncing through the window is done on this book shelf, the window is situated on the top shelf but is covered up by books usually ^
This is the bedroom where we're introduced to Charlies character ^
These are the photos and paintings which are located on the stairs going from the first floor to the ground floor, unfortunately we did not get any footage of them as it became too dark and the artificial light was reflecting too much ^
The dining room was used a lot during the filming, we filmed lip syncing in here, and also the rocking horse, shots in the mirror and match on action with the draws ^
The corridor leads from the stairs to the sitting room, the door to the right leads to the study where we filmed the Grandfather clock, the door straight ahead is the Dining room ^
Here is the piano where we first see Greg's character sitting ^
This is a shot looking down the stairs towards the corridor, to the immediate left is the stairs to the cellar and the pantry, the door to the left is the dining room ^

Test footage

Contacting The XX

We decided to contact The XX to inform them that we're using a song of theirs to create a music video for our project. To do this we used their myspace and messaged them, if we do not get a reply we will email them using the email address on their page.

Animatic

This is our animatic; we spent a lot of time on doing every shot to make sure our filming goes smoothly, and to help us when we start to edit to get the timings right. We decided it would be helpful to write down the time in which we would like each shot to be shown, and it's duration, this will help us know how long we need to film for.

Inspiration for music advert/poster

These are some music adverts/posters we like.We really like the colours they've used and how they have manipulated the photos and the effect it has.

inspiration for Digi pak

These are some Cd covers we found, the theme of these covers really goes with our music video theme.We want to create the same style for our Digi pak with the mellow colours and simple ol school style.

Props &Costumes

Costumes

Girl:
-floral dress
-no makeup/plain looking/naturally pretty
-wooly tights

Boy:
-white shirt
-braces
-black trousers scruffy

Props
piano
mirror
sheet music

photos in frame of couple
books
coffee mug
globe
cat

Actors

The people who will play the two artists will be very important to chose as they need to both 'suit' one another and fit the part. We have asked some friends if they'd be interested in being in our footage.

For the girl part:

Charlie

Emma

For guy part:

Greg

Sam

Jay

We decided that most appropriate would be Charlie and Greg as it would be more reliable and we both know how we would like our footage to turn out and would achieve it at a high standard.

Location ideas

This is charlies grandparents house near to Melton Mowbry, Leistershire. Its the perfect place to film because of its style. The shot below is taken from the front of the house, as you can see it's rather old.

Adverts

This is Mika's advert for his new album 'The Boy Who Knew Too Much'. We like the idea of this poster as it reflects the artist and gives you an insight into the kind of music you'd expect through colour. His name works as his logo and the same font is used for and of his merchandise. We hope to acheive the same kind of thing, making a cover to suit the artist and music. Therefore our ad won't look like Mika's it will keep within theme ana just use the conventions.

Digi-pak

A digi-pak is basically a cd case made of hard card. It gives more creative room for promotional packaging,were thinking of having a gatefold for more room for images of the artists.



Initial Ideas

• Titles of songs
• Name of artist on front
• DVD video
• CD-rom capability includes single
• Making of music video
• Interviews with Artist
• Features a unique love letter which will be the unique selling point of product
• Secret password to website
• Desktop backgrounds
  

Original XX Music Video

This is The XX's official music video for heart skipped a beat. We thought it was a bit weak, as it is quite repetitive in the footage. The use of colour filters works well with the music and reflects the emotions felt within the song in a suttle way. We believe it doesn't do the song justice as the lyrics are strong.

We'd rather our video followed a narrative as it would appeal to a wider audience and be interesting for the viewer from start to finish.

Mood Boards

We have planned for our mise en scene to have an old romantic feel to it, using old objects which have clearly been lying around unused for a long period of time. To fit this we would also like the house we film in to have an old feel to it, with lots of objects which have been gathering dust.

Examples and Influences

We like the the editing in this video and how the pass fits perfectly to the song. The lyrics come across as innocent, similar to our choice of song, and this is portrayed in the video. We particularly like the shot of the origami bird going round on the vinyl. The 'Old' look portrayed in this video works particularly well and is definitely a look we are interested in using filters and a strong mise en scene.




We like the quirkiness in this video but not so much the performance aspect. The shot choices are interesting through out and how Imogen draws your attention to various objects around her. She is the only artist featured as it is her song which is Artist recognition.






this is an advert we saw that uses the lighting and slow technique that we want to do in our music video

Development on track one; The Xx

Lyrics

(Instrumental)

Please don't say we're done
When I'm not finished
I could give you so much
Make you feel, like never before
Welcome, they said welcome to the floor

It's been a while
And you've found someone better
But I've been waiting too long to give this up
The more I see, I understand
But sometimes, I still need you

Sometimes, I still need you (x7)

(Instrumental)

I was struggling to get in
Left waiting outside your door
I was sure
You'd give me more

No need to come to me
When I can make it all the way to you
You made it clear
You weren't near
Near enough to me

Heart skipped a beat
And when I caught it you were out of reach
But I'm sure, I'm sure
You've heard if before


Indepth Ideas

Instrumental: Instrumental at the beginning is made up of various close ups followed by an establishing shot of the room the boy is sat in. Shows a close up of someone having a cup of coffee and tap spoon to beat.

Verse 1: The boy sitting at a piano in the corner of a room looking through his music and turns to a page with the message 'i'm not finished' (quote from verse one). The boy then looks over his shoulder at the room and stands up, close up of him placing down the music and seeing 'i'm not finished'.

Verse 2: Establishing shot showing a girl dusting photos in her bedroom, comes to one of her and her former boyfriend (boy in verse one), over shoulder shot of her picking it up, fast reaction shot of her looking bleak, followed by her putting the photo down, and close up of image with her leaving the room softly out of focus in the background.

Chorus: The line 'Sometimes, i still need you' is repeated seven times, during this he boy will head to the bathroom where he washes his face, when he looks up he sees 'The Xx' wrote in condensation on the mirror, at the fourth 'sometimes, i still need you', the girl walks past the door which is reflected in the mirror and he turns to follow her.

Instrumental: Match on Action shots of him looking for her under beds and behind doors then change to girl where she sees the boy going up the stairs and follows him, he closes the door. She then gos to open it and he isn't in the room.

Verse 3: This verse starts with the boy seeing the door handle moving in the room he's in, the door doesn't open so he gos to open it and no one is there.

Verse 4: Lots of shots of them looking for each other in rooms they've both been in to show to the audience they are both in the same house, subliminal messages are featured like the lyrics wrote out on book spines. Also shots of them both clapping to the beat.

Verse 5: As the music begins to speed up their looking will become faster as if they're running out of time. The last shots are of the boy going back to the piano, and seeing the music is on a page with titled music saying 'Heart skipped a beat' (title of song and lyric in last verse) . The girl gos back to her bedroom and finds the photo of her and her ex are no longer there.

Initial Ideas

Track one: Heart Skipped A Beat - The Xx

• Film in one house and make it out to be a game of hide and seek where they both leave each other messages and find various objects of each others
  
• The house will be large and 'old schooly', full of antiques and objects which will be pleasing to the eye
• Shots of boy/girl finding musical instruments and playing the song then going to look for one another again (works as a flash back)
• match on action shots of them looking below and in things for example under a bed
  

• Before one artist begins to sings the other claps to link them
  

Track two: You Are The Moon - The Hush Sound

• Opening is the artist falling asleep at the edge of a river at sunset, she stays still as the world seems to be going by (see image)
• Various shots of objects floating by and she picks some out of the water such as a picnic blanket
  
• Gives the impression the artist has no control of her life
• The water would reflect the lyrics 'i will bring a mirror', also have a mirror edging itself towards her in each shot
• When adding footage add birds and other quirky things
  

Track 3: Touch Me Touching You

• A roller disco idea where they are playing party games
• The disco will have an eighties feel as this is when discos were most popular
• Dance routines will take place throughout in time to the music and lyrics
  

What we've done so far...

So far we have analysed various music videos from different genres and pulled them apart using the Goodwin theory. Having made presentations we presented them to the class using descriptive technical language. We also spent a lesson working on a song called 'Crystal Lake', where we brainstormed and created ideas for a music video.


This is a list of Goodwins theories which we have looked into during our build up to our music video task:

• Links between Lyrics and Visuals
• Links between Music and Visuals (Complimentary, Contradicting or Amplification)
• Genre characteristics
• Intertextual reference
• Notions of Looking (objectification of women)
• Voyerism (direct gaze, other people looking at artist, insight into artists life, screens and mirrors)
• Demands of the Record Label (representation of the artist)
• Performance based, Narrative based or Concept based music videos

Group 23: Charlie, Alice and Greg

Project Outline



For this coursework, you will be producing the following:

A promotional package for the release of an album. This must include:
1. A music promo video.
2. A cover for the album's release on DVD.
3. A magazine advertisement for the DVD.

The practical component of this project is worth 60 marks.

20 marks will be for planning and research, which will be done on blogs.

20 marks will be for the written evaluation. This will be completed on Powerpoint and include video and still images. The evaluation questions are:

In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancilliary texts?
What have you learnt from your audience feedback?
How did you use new media technologies in the construction and research, planning and evaluation stages?

Deadlines

Group 23:

• Music Video Shooting Deadline: Monday 19th October 9am
• Music Video Rough Cut Deadline: Last lesson of week ending 23rd October
• Music Video Final Deadline: Last lesson of week ending 13th November

• Ancillary Products Deadline: Last lesson of week ending 27th November

• Evaluative Writing Interim Deadline: 9am to Moodle Monday 7th December
• Evaluative Writing Final Deadline: 9am to Moodle Monday 14th December