Greg's media evaluation

Greg Field Media Evaluation



1.In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product challenges the forms and conventions of real media products by us trying to make our media product as personal and unique as possible. We tried to make the music video to have an antique atmosphere and setting, which I think that most music videos tend to be more modernized and follow the trends. I think our digi pak challenges others by being subtler rather than throwing information at the audience by having big messages on the front cover. I think by doing this the fans will have to want to find out information rather it being spoon fed to them but having the information easy enough to find if a fan would look for it. For the magazine advert we tried to carry on our theme and we used screen shots to form a doll house which we think fits into our mise-en-scene in the music video this also shows a strong link between them.


2.How effective is the combination of your main product and ancillary texts?

I think in the ancillary texts it gives you the kind of setting and mise-en-scene the main media product has. I think there is a very strong link between them. We tried to fit as much of the main product into the ancillary texts when we created the ancillary texts. We used still pictures from the location when we were filming for the ancillary texts. This would show what the main product would look like. When you combine them both together you get the full effect of what the band are and what they are about. The combination is very strong. Within 10 seconds of looking at them both you will know what the artist is trying to do and what effects they are trying to get across to you.


3.What have you learnt from your audience feedback?

We learnt that most of the things we were trying to get across were received very well although a few of the points got the audience confused. They got the impression that the video genre was dream pop. We got really good feed back about the mise-en-scene and about our props and the acting and camera shots used. We also were complimented on our editing and how it fits very well to music. We got some constructed feedback about the lip syncing that we knew at the time could have been better but we seem to have run out of time and were not able to fit it in better. I think that the characters in our video we very well suited for the song and mise-en-scene that what I got from the feedback we were given. We got continuous feedback how our editing and theme was continuous throughout the video and that we were very clear about our intensions.


4.How did you use new media technologies in the construction and research, planning and evaluation stages?

We used the Internet to research by finding images using Google’s image finder. We found some good images of antique toys and books that gave us a good idea of what the mise-en-scene should look like. By doing this I was able to show my group what I wanted the video to look like. We also kept track of what our targets were for each week by blogging we had done. We also used a website called youtube to look at other artist videos to see what shots would look good for the song we were doing. This also gave us even more of a feel of what we wanted our music video to look like and we could see what it would look like in motion as well. We also did this when we re-filmed it to get even more inspiration. The Internet also helped us when we were researching for the magazine ad and the digi pak. We looked at other digi paks and magazine ads to see how they had constructed theirs and this helped us to plan and structure our ideas for these 2 media products. This also helped us to know what we needed to include in our digi pak and magazine advert like they used companies logos and the how to present the release date. This helped us make them look more realistic and professional. We used a program called “Photoshop” to create the digi pak and magazine ad. We were able to transform and edit the photos to make them stand out more and turn them more into art cover and make them into what we wanted them to look like. We also used an image from the Internet that we found used Google’s image search. It was a dolls house that we put our own images in from the location. We used a program called “Final Cut” to edit our music video and we able to cut clips to edit them together to suit it to our video and also add effects and change the colour and contrast of the video to make it have a better look for the song. We also were able to capture screen shots of our music video and use them in our digi pak.