Logos

For our Poster and Digi-pak we need to find appropriate labels which suit our target audience and are recognisable by consumers. We have done some research into various logos, and will choose one appropriately. We have decided that Myspace.com would be a good logo to use as The XX have only recently become better known and have spent many years building a career through the social networking site. They also have a preview of their tracks on there, tour dates and photos available to the public and their fans. Warner brothers, Sony and Universal are worldwide recognised companies which have done very well in the music business. They would be good brands to possibly use as they suit our song, target audience and have a strong recognition. On our front cover, spine and back cover, we also need a DVD logo so that people are aware our product is a DVD digi-pak rather than a normal album.

Screen Grab Possibilty

I think this is a strong image as the rules of thirds work well, placing the male character to the left and leaving the rest of the space for the necessary information needed within digi-paks. It is not too busy, so the eye would be drawn to the writing first, followed by the background image. As it's a screen grab, it has a strong link to the music video we have produced.

I think our mise en scene was strong throughout, and is a aspect we should follow through to our magazine adverts and digi-paks. The rooms we filmed in had a strong authentic feel to them, so this works well as not only does it show artist recognition, but a room we filmed in.

Initially i would place the font to the right, and avoid the dark fire place located in the bottom right corner. This would be a perfect image for either the front or back cover, i think a strong photo to follow over would be one of the girl in a room as it would mean both artists are featured.

So far

I think that our rough cut has been very affective, it fits our pitch very well and i am proud of what we have managed to achieve. I think for our final we need to filter the images further so that they run smoothly from shot to shot. Some transitions may also need to be tweaked and we have thought about doing some further filming on a different location of some performance work as we lack lip syncing.

I have recently looked into the XX as they were featured on channel 4 recently playing a live acoustic version of Heart Skipped A Beat. They released their single called 'Basic Space' on the 3rd August which was available on 7" and 12", it is available to buy at Rough Trade. They have now released their album called 'xx' which is available to UK fans which you can buy online. They plan on touring Europe during the winter, ending up in Britain towards the end of March showing how they are beginning to build up a reputation for themselves. The band are made up of four 19 year olds from South West London who signed up to xl sub-label where they also recorded their songs.