Ideas for the magazine advert
We were originally going to feature the artists on the front cover however we decided as a group that having photos form the location would be more beneficial to create the bands style and identity.Having images from the location also makes a clear link between all our products.We decided to do a dolls house the advert.Doing this really emphasizes the theme and the genre of music.We also decided to use the same font as the digi pak to keep a clear link like a real media product to keep them audience familiar.
Digi-Pak contents
This is a list of what we have decided to include in our digi-pak, we have thought carefull about our unique selling points which will make our product more appealing to our audience.
- Signatures
- A 'love letter' (an idea which we said during our pitch)
- Lyrics
- Screen Prints
- Demo track
- Tour dates
- Interview with the artist
Tuesday, 24 November 2009
Logos
For our Poster and Digi-pak we need to find appropriate labels which suit our target audience and are recognisable by consumers. We have done some research into various logos, and will choose one appropriately. We have decided that Myspace.com would be a good logo to use as The XX have only recently become better known and have spent many years building a career through the social networking site. They also have a preview of their tracks on there, tour dates and photos available to the public and their fans. Warner brothers, Sony and Universal are worldwide recognised companies which have done very well in the music business. They would be good brands to possibly use as they suit our song, target audience and have a strong recognition. On our front cover, spine and back cover, we also need a DVD logo so that people are aware our product is a DVD digi-pak rather than a normal album.
Poster initial ideas
Since we filmed in a house, we have decided a strong idea for the poster would be to place our on set images into rooms of a house like a dolls house. We thought of this idea because in A2 English Charlie is studying The Dolls house, a Norwegian script by Henrik Ibsen. We would need to ensure that the house isn't too over powering, and we find colours which compliment our idea. We have decided it would be easiest to use a dolls house template which is a decent size and gives us a lot of options for how we lay out our images.
Tuesday, 17 November 2009
Screen grab possibility
I think this is a good shot because it's mysterious and i think that it give you the impression of the mise en scene of the music video. I think that it gives a good background image for some writing about the band. I also think this is a strong image for the band. I think the hand also gives the shot a certain mystery about it.
Screen Grab Possibilty
I think this is a strong image as the rules of thirds work well, placing the male character to the left and leaving the rest of the space for the necessary information needed within digi-paks. It is not too busy, so the eye would be drawn to the writing first, followed by the background image. As it's a screen grab, it has a strong link to the music video we have produced.I think our mise en scene was strong throughout, and is a aspect we should follow through to our magazine adverts and digi-paks. The rooms we filmed in had a strong authentic feel to them, so this works well as not only does it show artist recognition, but a room we filmed in.
Initially i would place the font to the right, and avoid the dark fire place located in the bottom right corner. This would be a perfect image for either the front or back cover, i think a strong photo to follow over would be one of the girl in a room as it would mean both artists are featured.
Screen Grab Possibility
These are the images i think would possibly look good for the digi pak.They fit the genre with nothing to lively in your face and mellow colours.I think they could appeal to a number of audiences as they one on the left could appeal more to fans who admire the artist, which promotes the artist more.The one on the left appeals to the maybe more mature music fans simple and elegant.The one on the right also incorporates the band name in the picture which will catch attention.
Monday, 16 November 2009
Digi-pak immediate ideas
First intial idea of Digi-Pak
I think cartooning is a very strong way of editing an image. It was influenced by Mika's 'We Are Golden' Album and poster look which has a cartoon feel to it. The font used for the titles may have to be a bolder colour such as a red to match the one in the flag within the image, red is a good colour to use as it grabs the viewers attention. I would need to find a strong image which works well with this one, possibly a close up of a few items with a subliminal message of 'xx' in it. I decided only to outline the foreground of the photo, i thought that creating the same effect over the whole image would be over powering. The colour in the image match our music video, however i did slightly change the saturation to make it a bit more dull.
I cartooned the foreground of this, unfortunately there isn't much in the foreground of this image compared to the one of the attic. I decided to use a bold red font, having found from the previous rough that the grey wasn't very effective. I used the lines of the shelves to incorporate the writing into the image.Contact sheet of images taken during our filming
The photos are very strong and work well, the lighting created very warm effects and cast shadows across the images following our strong mise en scene.Anlysis music advert
Shows the artists on the front
Shows the genre straightwaya with the acoustic guitar
the use of colours creams and browns - clam tone to it
Analysis of Madonna Dvd
-Dvd of a single 'music' comes with 2 versions
-Features a logo made for the cover with the title and warner brothers.Also incorporated in the small logo they have put 7stars how ever this is just a design feature as they havn't put the actual rated figure.
-Tracklist on the back with the times of each song.
-a parental advisory feature on the front
-Inside there is a leaflet advertising dvd's for Madonna's and various other artists music videos, other then that there isn't much other bonus material with this dvd
Digi Pak
artist name, Album name, image/motive of artist (band identity)
track list, Website
Institutional Info- label info ( who's in the band)
where was it recorded
special edition-
adds value (sell at higher price)
Extra Features-
interviews, live footage, poster, autograph, personal note, bonus tracks, promovideos ('making of feature'), interviews, discount vouchers
track list, Website
Institutional Info- label info ( who's in the band)
where was it recorded
special edition-
adds value (sell at higher price)
Extra Features-
interviews, live footage, poster, autograph, personal note, bonus tracks, promovideos ('making of feature'), interviews, discount vouchers
Magazine Ad
GRAB ATTENTION-Reviews (music press, newspapers, celebrities/ dj)
Image
ADVERTISE-
Name of album
Bands name
date if release
where it's available
WEBSITE
Band official, myspace, twitter, facebook
How successful is it as an ad?
What relationship does it have with other products ?
How is the artist represented?
Who is the audience?
Image
ADVERTISE-
Name of album
Bands name
date if release
where it's available
WEBSITE
Band official, myspace, twitter, facebook
How successful is it as an ad?
What relationship does it have with other products ?
How is the artist represented?
Who is the audience?
Monday, 9 November 2009
Refilming Plan
We are going to re film on Monday 9th.this leaves room to edit before our final deadline on friday morning.
We plan to do the performance footage again work on featuring the artists more with close ups and direct gaze.We also decided to put the artists in different costumes and a new location.
Here's a music video that uses some conventions that we would like to achieve in our re filming of our artist performing. We like the slow close ups and focusing in of the artists and we have found a similar location to the one in this video.
The Choirboys
ethan | MySpace Video
We plan to do the performance footage again work on featuring the artists more with close ups and direct gaze.We also decided to put the artists in different costumes and a new location.
Here's a music video that uses some conventions that we would like to achieve in our re filming of our artist performing. We like the slow close ups and focusing in of the artists and we have found a similar location to the one in this video.
The Choirboys
ethan | MySpace Video
Location of re filming
Jesus University Cambridge
Charlies little brother sings in the choir and her mother has already asked and it's fine.the location goes really well with our style and look for the video.
Tuesday, 3 November 2009
Editing and review over roughcut
We have completed our rough cut and received some positive feedback. The main thing people pointed out was the lack of lip syncing and the artists aren't featured enough.So we are planning to do another filming session and incorporate some more lip syncing maybe on a new location.
So far we have doen quite well we have the shots we want to use in order and nearly timed right.Now we have to do some more editing and start transitions if necessary and filters so the scenes run smoothly together and aren't to contrasting with colours.
Using the colour corrector in final cut we have changed the tone of a few shots here is one of the ones we have changed.
So far we have doen quite well we have the shots we want to use in order and nearly timed right.Now we have to do some more editing and start transitions if necessary and filters so the scenes run smoothly together and aren't to contrasting with colours.
Using the colour corrector in final cut we have changed the tone of a few shots here is one of the ones we have changed.
So far
I think that our rough cut has been very affective, it fits our pitch very well and i am proud of what we have managed to achieve. I think for our final we need to filter the images further so that they run smoothly from shot to shot. Some transitions may also need to be tweaked and we have thought about doing some further filming on a different location of some performance work as we lack lip syncing.
I have recently looked into the XX as they were featured on channel 4 recently playing a live acoustic version of Heart Skipped A Beat. They released their single called 'Basic Space' on the 3rd August which was available on 7" and 12", it is available to buy at Rough Trade. They have now released their album called 'xx' which is available to UK fans which you can buy online. They plan on touring Europe during the winter, ending up in Britain towards the end of March showing how they are beginning to build up a reputation for themselves. The band are made up of four 19 year olds from South West London who signed up to xl sub-label where they also recorded their songs.
Teacher Feedback on Rough Cut
I think you have some very good examples of framing and the material selected is absolutely appropriate to the task. Your mise-en-scene selection is also very strong.
In terms of improving your video further I think there are a few things you could do. The purpose of a music video is to sell an artist as well as a song and so it is important that the viewer can see the artist, in detail, as soon as possible. Therefore I think that more close-ups of your two performers earlier in the video could work well. In addition I know that your intention was to create a complete narrative but I think that more performance would only enhance it further. is it feasible for you to film your characters both singing the whole song, in the same costume, ideally in the same or a similarly suitable location?
I also would encourage you to consider adding a filter to more effectively communicate the idea of constantly searching for a lost love. Take a look at this video from last year which is very strong at using filters to great effect in communicating a dream-like world.
Use this video as a basis for thinking about how you could improve your video further.
What you have achieved so far is excellent, keep up the good work.
In terms of improving your video further I think there are a few things you could do. The purpose of a music video is to sell an artist as well as a song and so it is important that the viewer can see the artist, in detail, as soon as possible. Therefore I think that more close-ups of your two performers earlier in the video could work well. In addition I know that your intention was to create a complete narrative but I think that more performance would only enhance it further. is it feasible for you to film your characters both singing the whole song, in the same costume, ideally in the same or a similarly suitable location?
I also would encourage you to consider adding a filter to more effectively communicate the idea of constantly searching for a lost love. Take a look at this video from last year which is very strong at using filters to great effect in communicating a dream-like world.
Use this video as a basis for thinking about how you could improve your video further.
What you have achieved so far is excellent, keep up the good work.
4. Peer Feedback
Notion of looking
There was a large range of shots in the music video making it very interesting to watched, they were all framed really well and were all relevant to the theme they were obviously following.
The acting in it was good and the actors were believable for the part, the only criticism we have is that there was a lack of lip syncing.
Artist representation:
They managed to get the notions of looking and direct gaze right as they didn't use too much of it, you mainly saw the actors backs which worked as it made you feel as if you were watching them. They were represented as being quite innocent and pure for example the girl wasn't covered in make up and the clothes were simple yet formal.
There was a large range of shots in the music video making it very interesting to watched, they were all framed really well and were all relevant to the theme they were obviously following.
The acting in it was good and the actors were believable for the part, the only criticism we have is that there was a lack of lip syncing.
Artist representation:
They managed to get the notions of looking and direct gaze right as they didn't use too much of it, you mainly saw the actors backs which worked as it made you feel as if you were watching them. They were represented as being quite innocent and pure for example the girl wasn't covered in make up and the clothes were simple yet formal.
3. Peer Feedback
Lyrics and Visuals
For a song with limited vocals you have managed to link the lyrics and visuals well especially with the "i'm not finished" written on the music score and where the handle is being turned when it says "struggling to get in". The lip syncing is good but it may look better with a bit at the beginning to introduce the male and female characters. Cutting to the beat is good but slightly off at the start but good throughout.
Lots of different shots, quick changes, good story telling, good costumes and interesting footage.
For a song with limited vocals you have managed to link the lyrics and visuals well especially with the "i'm not finished" written on the music score and where the handle is being turned when it says "struggling to get in". The lip syncing is good but it may look better with a bit at the beginning to introduce the male and female characters. Cutting to the beat is good but slightly off at the start but good throughout.
Lots of different shots, quick changes, good story telling, good costumes and interesting footage.
2. Peer Feedback
Music and Visuals
The song has quite a slow beat and the cutting fits this well. The visual of the piano does not fit with the instrument playing but the shot is well used and fits in with the time period its set in. We liked the use of the props, the old clock and the globe, as it fitted in with the tone of the music.
The song has quite a slow beat and the cutting fits this well. The visual of the piano does not fit with the instrument playing but the shot is well used and fits in with the time period its set in. We liked the use of the props, the old clock and the globe, as it fitted in with the tone of the music.
1. Peer Feedback
Genre Characteristics
We feel that the video matched the genre of dream pop. As it featured a lot of the artists in a believable storyline. Which was also a love story which features in a lot of pop.
I felt that the actors played their parts really well with good costumes and props but maybe there could be a bit more performance with both actors in the same shot.
The video featured several interesting camera angles such as looking in a mirror reflection or out from under a bed. This gave a more interesting videos as not all of the shots were the same. The mise-en-scene (an old-style house) is excellent as it provides some very interesting shots and works well with the song which in turn connects the video to the lyrics.
Level 3
We feel that the video matched the genre of dream pop. As it featured a lot of the artists in a believable storyline. Which was also a love story which features in a lot of pop.
I felt that the actors played their parts really well with good costumes and props but maybe there could be a bit more performance with both actors in the same shot.
The video featured several interesting camera angles such as looking in a mirror reflection or out from under a bed. This gave a more interesting videos as not all of the shots were the same. The mise-en-scene (an old-style house) is excellent as it provides some very interesting shots and works well with the song which in turn connects the video to the lyrics.
Level 3
Monday, 2 November 2009
Final Rough Cut
This is our rough cut, we plan to do more editing, for instance add some filters and smooth out some of the cuts.So far we are pleased with all the shots we have collected and it all seems to be working well together.The only thing that seems to be a bit weak is the performance and needs to be worked on.